Tara Smith – a celebrity hairstylist based in the UK – is debuting her new haircare line on HSN today. The products are all cruelty-free, gluten-free and vegan – with a unique package design that animal lovers are sure to love.

Smith says she developed the range after seeing a gap in the marketplace in products that accomplished the key hair goals of both her and her clients – a line that could both perform in harsh film set conditions and offer the ingredients that would be good for your hair during every day use. Smith has styled the locks of Rosario Dawson, Demi Moore and Marisa Tomei.

Smith said, “My philosophy as a person and a hairstylist is to ‘be kind, be beautiful, be healthy’ and when it came to haircare, a combination of performance and ‘good for you’ just wasn’t available.”

Anne Martin-Vachon, Chief Merchandising Officer for HSN, added, “Tara Smith Haircare offers a fresh new alternative for those searching for high-performing hair products that are not only vegan, but gluten and cruelty-free. We are confident this brand will resonate with our customers.”

The Products & Packaging

The product range features gentle ingredients to improve hair “from the inside out,” according to a statement from the brand. Its formulations are infused with botanicals. 

The packaging is eye-catching and appealing. The round bottles – as well as a few tubes – are adorned with brightly colored labels featuring photos of tropical birds, inlcuding parrots and peacocks, showing off their vibrant feathers.